online promotions
online training
Alitalia's web-based "training" program
Alitalia
Alitalia's web-based "training" program focuses on Italy.   The main objective of the program is to educate the travel industry with the goal to increase travel to Italy and to encourage travel agents to become certified "specialists".  The end result, increase revenue and promote loyalty with the agent community for Alitalia.
agent trade sites
Alitalia - trade site
Alitalia
This robust trade web site is a one stop resource center offering agents current information, training, instant group quotes, promotional offers and more.
bmi - trade site
bmi
Using an online trade site as means to reach out and engage with travel agent bookers, bmi generates brand awareness and revenue.
Gulf Air - trade site
Gulf Air
Gulf Air is using a trade site we've created for their target travel agents in the USA market. See the site and how this has been created to achieve their goals.
Hyatt - trade site
Hyatt
Hyatt's desire was to create a trade website that engaged the travel agent community, providing them a central place to find all relevant information and tools about Hyatt, from agent commission information to brochure requests. The agent log-in is tied into their frequent guest program, allowing qualified agents to view proprietary information. Registered agents can easily access a tool for client bookings, as well as confirm reservations for themselves at up to 50% off prevailing room rates.
Princess Cruises - trade site
Princess Cruises
Princess Cruises is using a trade site we've created for their target travel agents in the South Africa market. Visit the site and see how we have created it to achieve their goals. This site has a content management system enabling updates to be made easily.
Ukraine International - trade site
Ukraine International
Ukraine International is using a trade sites we've created for their target travel agents in the France and Germany markets. Each site has a content management system for easy updates.
Air New Zealand - Online promotions
Air New Zealand
Online promotions in France and Germany utilizing Google Earth.
ATAHOTELS - eat, stay, love promotion
ATAHOTELS
Online USA promotion for Italy based ATAHOTELS.
Alitalia - promotional website
Alitalia
We've designed many promotional websites for Alitalia in the US market and send eblasts out to travel agents describing the promotions. The travel agents click through to the current promotion website or landing page we've created, where they find all the exciting details of the offer.
bmi online promotion
bmi
bmi is using online promotions as means to reach out and engage with travel agent bookers. bmi online promotions generate brand awareness and revenue for bmi.
Gulf Air - promotion
Gulf Air
We created this promotion for Gulf Air in the US market to increase revenue from USA travel agents and to increase awareness of usapartners.gulfair.com.
Harrah’s Entertainment, Las Vegas - promotion
Harrah’s Entertainment, Las Vegas
New Harrah's Entertainment, Las Vegas promotion for UK agents.
surveys
bmi - survey
bmi
Implementing online surveys is an effective way to engage with your targeted audience, not only to generate brand awareness, but to acquire valuable information about your customers. Understanding what your audience wants will improve customer value. Moving from a transactional marketing to relationship marketing is key for any organisation.
Hyatt - Canada promotion
Hyatt
This Canada promotion was created to increase room night bookings for all Hyatt brand USA properties from Canadian agents, familiarize the agents with Hyatt global network and educate agents on the Hyatt brand.
Royal Caribbean Cruises - promotional website
Royal Caribbean Cruises
We designed a promotional website in Spanish for Royal Caribbean Cruises in Guatemala where we handed out flyers at a local travel trade show and also sent eblasts out to travel agents describing the promotion. The travel agents clicked through to the promotion website or landing page we created, where they found all the exciting details of the offer.
WestJet - promotion
WestJet
This promotion site was aimed at increasing international incremental revenue from small and mid-sized agents and developing new revenue from home-based agents. The strategy was to engage agents in brand awareness promotions and value-added offers.
Virgin Atlantic - promotion
Virgin Atlantic
This Virgin Atlantic promotion site was aimed at increasing international incremental revenue from small and mid-sized agents and developing new revenue from home-based agents. The strategy was to engage agents in brand awareness promotions and value-added offers.
banner ads
Hyatt - banner ad
Hyatt
Banner ad created for Hyatt Hotels, placed on major trade sites in Australia.
ATAHOTELS - banner ad
ATAHOTELS
Banner ads created for ATAHOTELS, placed on TripAdvisor.com.
our objective

Increase revenue for our clients through online booking incentive promotions.

Increase the ease of doing business by providing product and customer service information on online sites.
our strategy

Develop, implement and maintain a comprehensive website specifically for the trade where they will experience efficient "one stop travel shopping."

Increase communication and loyalties with both agencies and individual through loyalty programs, promotions and development of new sales and service tools.

Ongoing efforts to enlarge and profile databases aimed at driving revenue of specific seasons, gateways, flights and destinations.

Create a venue for surveys, studies and product testing.
we deliver the total experience
bigblueroad provides their clients the total trade experience.

  • By creating personality, branding and expertise in developing incremental revenue

  • By capturing travel agent sales through targeted sales calls and ongoing account prospecting

  • By driving the trade to the client through effective marketing strategies and promotions

  • By providing visual support of the client's brand strategy and personality

  • By extending service during and after the sale - its the customers arena

  • By testing new ideas and programs with continual research and development