online promotions
online training
Alitalia's web-based "training" program focuses on Italy. The main objective of the program is to educate the travel industry with the goal to increase travel to Italy and to encourage travel agents to become certified "specialists". The end result, increase revenue and promote loyalty with the agent community for Alitalia.
agent trade sites
Alitalia recently had bigblueroad.com rejuvenate their trade website with a new updated look and feel. Included with this upgrade was an improved online group quote tool, generating an online contract for groups immediately upon confirmation.
Using an online trade site
with integrated online promotions as means to reach out and engage with travel agent bookers,
bmi generates brand awareness and revenue.
The Caesars global trade web site provides up-to-date news and information and access to sales resources for travel agents selling the Caesars Entertainment portfolio of resorts in Las Vegas. It also provides direct access to customized offers and promotions from the travel agents' origin destination.
Hyatt's desire was to create a trade website that engaged the travel agent community, providing them a central place to find all relevant information and tools about Hyatt, from agent commission information to brochure requests. The agent log-in is tied into their frequent guest program, allowing qualified agents to view proprietary information. Registered agents can easily access a tool for client bookings, as well as confirm reservations for themselves at up to 50% off prevailing room rates.
An incentive based online promotion in the French market with a top prize for the top producer, it was designed in cooperation with the Discover team in Paris. Prizes are also offered within the 3 month period to encourage visits to the site, educate agents and grow the customer base. The promotion will be supported by email marketing and sales calls to a targeted audience.
We've designed many promotional websites for Alitalia in the US market and send eblasts out to travel agents describing the promotions. The travel agents click through to the current promotion website or landing page we've created, where they find all the exciting details of the offer.
Changing the Name of the Game - Caesars Entertainment 90 day promotion for UK agents. Included giveaways from other sponsors such as Virgin Atlantic and London Clubs International Casinos.
The Name of the Game is Caesars Entertainment - 90 day promotion from for Canadian agents (excluding Quebec). Included giveaways from other sponsors such as Air Canada Vacations and Miracle Mile Shops.
banner ads
Banner ad created for Hyatt Hotels, placed on major trade sites in Australia.
Banner ads created for ATAHOTELS, placed on TripAdvisor.com.
This promotion was created to engage Canadian travel agents in a revenue generating, brand awareness promotion that educates them on the products, routes and services offered by Copa Airlines. The site offers an educational and engaging game while creating excitement about new service to/from Toronto.
We created this promotion for Gulf Air in the US market to increase revenue from USA travel agents and to increase awareness of usapartners.gulfair.com.
This Canada promotion was created to increase room night bookings for all Hyatt brand USA properties from Canadian agents, familiarize the agents with Hyatt global network and educate agents on the Hyatt brand.
We designed a promotional website in Spanish for Royal Caribbean Cruises in Guatemala where we handed out flyers at a local travel trade show and also sent eblasts out to travel agents describing the promotion. The travel agents clicked through to the promotion website or landing page we created, where they found all the exciting details of the offer.
This promotion site was aimed at increasing international incremental revenue from small and mid-sized agents and developing new revenue from home-based agents. The strategy was to engage agents in brand awareness promotions and value-added offers.
This Virgin Atlantic promotion site was aimed at increasing international incremental revenue from small and mid-sized agents and developing new revenue from home-based agents. The strategy was to engage agents in brand awareness promotions and value-added offers.
surveys
Implementing online surveys is an effective way to engage with your targeted audience, not only to generate brand awareness, but to acquire valuable information about your customers. Understanding what your audience wants will improve customer value.
Moving from transactional marketing to relationship marketing is key for any organisation.
Generate brand awareness and acquire valuable information about your customers by implementing online surveys. Going from transactional marketing to relationship marketing is the key for any organisation. Engage your target audience to understand your audience and improve customer value.
our objective
Increase revenue for our clients through online booking incentive promotions.
Increase the ease of doing business by providing product and customer service information on online sites.our strategy
Develop, implement and maintain a comprehensive website specifically for the trade where they will experience efficient "one stop travel shopping."
Increase communication and loyalties with both agencies and individual through loyalty programs, promotions and development of new sales and service tools.
Ongoing efforts to enlarge and profile databases aimed at driving revenue of specific seasons, gateways, flights and destinations.
Create a venue for surveys, studies and product testing.we deliver the total experience
bigblueroad provides their clients the total trade experience.
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By creating personality, branding and expertise in developing incremental revenue
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By capturing travel agent sales through targeted sales calls and ongoing account prospecting
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By driving the trade to the client through effective marketing strategies and promotions
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By providing visual support of the client's brand strategy and personality
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By extending service during and after the sale - its the customers arena
- By testing new ideas and programs with continual research and development