ATAHOTELS’ NEW USA MARKETING PUSH BY bigblueroad.com
“We applied our ‘clicks and bricks’ approach of building engaging web strategies supported by local sales,” said Sue Cherrier, senior director – marketing for Discover the World Marketing – USA division. “We began by creating a special eat, stay, love promotion. Travelers staying four nights at one of the 22 unique four or five star ATAHOTELS properties in Italy, pay for only three nights.” ...
read the press release
visit ATAHOTELS eat, stay, love promotion
visit ATAHOTELS STAY 4 PAY 3 promotion
bigblueroad creates Hyatt’s new travel agent web site
“Discover’s proven success in developing travel trade sales for Hyatt Hotels and Resorts in many international markets, coupled with their creative online marketing expertise were the primary reasons they were selected to develop our new site,” said Corinne Aaron-Pavic, manager – marketing programs, Hyatt Hotels Corporation. “The new site is a central place for travel agents to find all relevant information and tools about Hyatt, from agent commission information to brochure requests. Registered agents can also easily access a tool for client bookings, as well as confirm reservations for themselves at up to 50% off prevailing room rates.”
read the press release
visit the new Hyatt trade site
Use Google Earth to promote your destination
our latest info about Google Earth
We have an idea that will revolutionise the way you promote your travel and tourism business using Google Earth. It puts the world's geographic information at the click of a consumer's mouse - 500 million consumers to be precise.
bigblueroad, and travel technology experts, Quirk, have combined forces to enable you to build and display the exact GPS location of every hotspot attraction, hotel, and product in your region through a dynamic Google Earth layer on your own website.
Take a look at an example of a layer built for South African Tourism which has been hugely successful - click here and follow the steps to see how this new exciting tool works.
bigblueroad creates online promotion for Virgin Atlantic's 25th birthday celebration
Virgin Atlantic hired bigblueroad to create an online promotion in celebration of airline's 25th birthday.
The promotion was aimed at increasing international incremental revenue from small and mid-sized agents and developing new revenue from home-based agents. The strategy was to engage agents in brand awareness promotions and value-added offers.
BrandsEye by quirk eMarketing
Online Reputation Management (ORM) is a vital component of any PR strategy as people will talk about your company online.
The Internet is increasingly populated by content generated by consumers themselves in the form of blogs and forums. This shift in the way people interact with the Internet - and the control they have over its content - contributes to the phenomenon known as Web2.0.
If you are successful at getting your message and your product out there, people will start talking about you. Microsoft has declared that blogging has done more for the company's image than its entire marketing spend.
In a survey by Forrester Research, 25% of consumer respondents said they trusted the opinions of fellow consumers above all other forms of media referral or advertising. News travels fast. Blogs and forums encourage responses from readers, which are posted instantaneously. Positive and negative opinions can be confirmed and passed on by fellow consumers within hours. The bottom line is that consumer generated media is extremely influential but cannot be bought.
bigblueroad is pleased to announce a new partnership with Quirk, online specialists and creators of brandseye, a leading edge technology that will give you the power to monitor and protect your online reputation. Please contact us for a demonstration and discussion.... before someone says something bad about your brand!